Project · Comparison site
Beemy case study
In this project we optimised both on-page and off-page SEO, defining a link building strategy to increase the comparison site’s authority in search engines.
+100
sales per month
+500
leads per month
12 %
lead-to-sale conversion
Project actions
What we did to rank the comparison site
These are the actions we took to reach the goals set at the start of the project:
01
Market analysis
To assess the viability of new verticals:
- Competitor analysis
- Keyword research
- Brand protection
02
SEO architecture
To improve the website’s crawling and indexing, using Semrush, Ahrefs and Sistrix.
03
On-page SEO optimisation
To match the user’s search intent:
- Titles and meta descriptions
- Content headings (H1, H2… H5)
- Structured data for rich results
- WPO: JavaScript, CSS, caching and GZIP/DEFLATE compression
- Core Web Vitals
- Sitemap and robots.txt
04
Link building strategy
To increase the website’s authority:
- Competitor analysis to close the gap
- Brand link building
- Placements in media on the same topics: blogs, magazines and newspapers
- Link indexing
What we did
The strategy, landing page by landing page
01
Comparison site with brand + generic searches
Lead generation landing page
Ranking keywords
Results
Results achieved
Because it’s a comparison site covering several business verticals, it’s harder to rank than a site focused on a single topic. In this case, work began in early 2019 and within about 6 months the project started gaining impressions and keywords in the top 3–10.
100+ sales
Following this strategy, monthly sales grew to 100 across the different brands on the comparison site.
500+ leads
At peak, during the seasonal sign-up months, volume exceeded 500 leads per month, with a lead-to-sale conversion rate of around 12%.
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