Project · Telecoms
MásMóvil case study
In this project we generated leads through landing pages built with the brand’s corporate identity. The main goal was twofold: to protect the brand in searches where competitors and comparison sites appeared, and to complement generic searches where the brand had no visibility.
+60
sales per month
+500
leads per month
12 %
lead-to-sale conversion
What we did
The strategy, landing page by landing page
01
Lead generation landing page: offers information
Lead generation landing page
Ranking keywords
02
Lead generation landing page: coverage and TV
Lead generation landing page
Ranking keywords
03
Lead generation landing page: mobile plans
Lead generation landing page
Ranking keywords
04
Lead generation landing page: sign-ups
Lead generation landing page
Ranking keywords
Results
Results achieved
In this project we worked with several landing pages, segmenting search intent for each type of plan the client offered. This got us into the top 1–5 for every brand + product search, and strengthened generic searches where the brand itself had no visibility.
60+ sales
Following this strategy, monthly sales grew by an additional 60 for the brand.
500+ leads
At peak, during the seasonal sign-up months, volume exceeded 500 leads per month, with a lead-to-sale conversion rate of around 12%.
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