Project · Insurance
Santalucía case study
In this project we generated leads through a landing page built with the brand’s corporate identity. The main goal was to rank for generic searches where the brand didn’t appear, to increase its visibility in search engines. We also worked on brand protection to push comparison sites and competitors further down Google’s results.
+10
sales per month
+100
leads per month
10 %
lead-to-sale conversion
What we did
The strategy, landing page by landing page
01
Lead generation landing page: generic searches + brand protection
Lead generation landing page
Ranking keywords
Results
Results achieved
In a sector like insurance, the landing page started to grow after 3–4 months, and from month 6 onwards it began ranking in the top 3–10 for brand-related keywords.
10+ sales
Following this strategy, monthly sales grew by an additional 10 for the brand.
100+ leads
At peak, during the seasonal sign-up months, volume exceeded 100 leads per month, with a lead-to-sale conversion rate of around 10%.
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