Project · Telecoms
Vodafone case study
In this project we generated leads through landing pages built with the brand’s corporate identity. The main goal was twofold: to protect the brand in searches where competitors and comparison sites appeared, and to complement generic searches where the brand had no visibility.
+50
sales per month
+300
leads per month
16 %
lead-to-sale conversion
What we did
The strategy, landing page by landing page
01
Lead generation landing page: brand protection
Lead generation landing page
Ranking keywords
02
Lead generation landing page: generic searches
Lead generation landing page
Ranking keywords
Results
Results achieved
In this project we worked with several landing pages. On one side, we targeted brand searches, reaching the top 3–10 and pushing down comparison sites and direct competitors.
On the other, we worked on generic searches to complement the brand where it had no visibility and so increase organic traffic, reaching the top 5–15.
50+ sales
Following this strategy, monthly sales grew by an additional 50 for the brand.
300+ leads
At peak, during the seasonal sign-up months, volume exceeded 300 leads per month, with a lead-to-sale conversion rate of around 16%.
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