Service

GEO Consultant in Valencia

Your customers don’t just search on Google anymore; they ask ChatGPT, Perplexity, Gemini and Claude. If your brand doesn’t show up in those answers, you’re losing visibility, authority and sales every day.

It's for you if…

Your customers already ask AI and you don’t know whether it recommends you.

Your competitors show up in ChatGPT and you don’t.

AI describes your brand wrongly or with outdated information.

You already invest in SEO and want to take the next step.

What's included

What do I do as a specialist in AI search visibility?

Visibility tracking

A prompt library for your industry and tracking of mentions in every assistant.

Entity strategy

How you want AI to describe your brand, and the data that backs it up.

Citable content

Pages built so that assistants use them as a source.

AI sources

Presence in the media, directories and forums that assistants cite most.

Bot access

AI bot policy, llms.txt and crawling of your key pages.

Monthly report

Trends in mentions, citations and share of voice against your competitors.

The service in detail

AI search visibility audit

The first step is knowing where you stand. I run a full GEO audit to find out whether language models already cite you, what they say about your brand, where they cite your competitors, and what the real opportunities are to show up in AI answers.

My diagnosis includes:

✓Current citation analysis: I query ChatGPT, Perplexity, Gemini and Claude with the key questions in your industry to map your current presence in their answers.
✓AI content audit: I assess whether your current content has the structure, data and depth that LLMs need to cite you as a source.
✓AI accessibility check: I verify that AI crawlers (ChatGPT-User, PerplexityBot, Google-Extended) can crawl your site and that you aren’t blocking them without knowing it.
✓Competitive benchmarking: I identify which competitors are showing up in AI answers and why the models prefer them.

Detailed report and action plan

✓Opportunity map: the questions and topics where your brand can and should appear in AI.
✓Citation gaps: where your competitors beat you and how to turn it around.
✓Prioritised roadmap: actions ordered by impact and effort so you start showing up as soon as possible.

Topic and question research for AI

In GEO, traditional keywords carry less weight. What matters are the topics, questions and contexts in which AI models look for sources to build their answers.

My process includes:

✓Mapping real questions: I identify the questions your audience asks ChatGPT, Perplexity and other AI assistants that are directly related to your business.
✓Fan-out query analysis: LLMs break complex questions down into sub-queries. I uncover those fragments so your content covers every angle the AI needs.
✓Cited source research: I study which types of sources (studies, guides, first-party data) the models prefer to cite in your industry.

Topic strategy and topical authority

✓Topic clusters for AI: I organise your content into topic clusters that show deep expertise in each area.
✓Original data content: I help you create studies, benchmarks and first-party data that AI models treat as “citable” over generic content.
✓Continuous monitoring: AI models switch sources quickly. We review and adjust the strategy constantly.

Content optimisation for AI models

Generative engines don’t read your website the way Google does. They assess meaning, clarity, credibility and structure to decide whether your content deserves a place in their answer. I optimise every aspect so that LLMs choose you.

My services include:

✓TLDR-first structure: the first 200 words of each page answer the main question directly. No beating around the bush, no vague intros. AI models prioritise content that gets to the point.
✓Headings as questions: I rewrite H2 and H3 headings as real questions users ask AI. A heading like “What is GEO?” is far more likely to be cited than a generic one like “Definition”.
✓Density of citable data: I build concrete statistics, figures and verifiable data into every piece of content. LLMs cite specific information, not generic claims.
✓Self-contained, extractable blocks: each section works as an independent unit that AI can extract and cite without needing extra context.

Technical optimisation for AI

✓AI crawler accessibility: I check that your robots.txt doesn’t block ChatGPT-User, PerplexityBot or Google-Extended. Many CDNs, such as Cloudflare, block them by default.
✓Advanced schema markup: I implement structured data (FAQ, HowTo, Review, Product) that makes it easier for LLMs to extract information.
✓Server-side rendering: I make sure important content isn’t hidden behind JavaScript, logins or paywalls that AI can’t get past.

Building citation authority

In GEO, backlinks still matter, but what really moves the needle is “citation authority”: having multiple trusted sources mention and reference your brand and your content. LLMs cross-check sources to decide who to cite.

Author authority (E-E-A-T for AI): I build solid author profiles with verifiable credentials, bios on external sources and a presence on platforms that AI models recognise as signs of real experience.

My services include:

✓Brand mention strategy: I build a consistent presence for your brand in sources that AI models crawl and consider authoritative: specialist media, leading blogs and platforms in your industry.
✓First-party data and original studies: I help you create and spread original research, benchmarks and unique datasets. If you publish something nobody else has, LLMs have a reason to cite you over any competitor.
✓Digital PR for AI: I get your brand mentioned in articles, interviews and publications that the models use as sources.

AI-oriented content marketing

✓Content with expert quotes: I include statements and opinions from recognised professionals that add credibility in the eyes of AI.
✓Constant updates: AI models penalise outdated content. I keep your content fresh with recent data and visible timestamps.
✓Multichannel distribution: I distribute your content across the channels that feed AI models to maximise the chances of being indexed and cited.

AI visibility monitoring and reporting

What doesn’t get measured doesn’t get improved. And in GEO, measurement is the biggest challenge. LLMs change their sources all the time; content that’s cited today may stop being cited within weeks. I monitor your AI visibility continuously to make sure the strategy is working.

This includes:

✓AI share of voice: I measure how often your brand appears in ChatGPT, Perplexity, Gemini and Claude answers compared with your competitors.
✓Citation tracking: I log every time an LLM cites your website, your brand or your content as a source.
✓AI traffic: I set up tracking in GA4 to identify visits coming from AI engines and measure their impact on conversions.
✓Citation decay alerts: AI models replace sources constantly. I spot drops quickly so we can act before you lose visibility.

Monthly reports and review meetings

✓AI visibility dashboard: a visual report of your trends in citations, share of voice and AI traffic.
✓GEO competitor analysis: a monthly comparison of your AI visibility against your main competitors.
✓Updated action plan: every month we adjust the strategy based on real performance data.

How we work

First we measure your starting point in AI. Then we work on the levers that most influence the answers.

Kick-off call

Your products, your competitors and the questions your customers ask.

Baseline

How assistants answer those questions today.

GEO plan

Entity, content and sources, prioritised.

Execution

Citable content, presence in sources and technical fixes.

Tracking

Monthly measurement of mentions and citations.

How to hire it

GEO doesn't come on its own: it's a layer I add to your SEO service

For AI to cite you, you first need to be a trusted source in Google. That’s why I work SEO + GEO in the same strategy: you choose the SEO service that suits you and the AI visibility layer is included.

SEO + GEO

SEO Growth Partner

A strategic partner focused on getting the most out of every euro you invest in SEO and online growth.

from €900 / month

SEO + GEO

SEO Consultant

Month-by-month support to define and execute your SEO strategy, with one goal: selling more.

from €750 / month

SEO + GEO

SEO Audit

A complete check-up of your website to find what’s holding back your rankings and which opportunities you’re missing.

from €1,000

This is the minimum price. The final amount depends on the size and scope of the project, and I confirm it before we start.

Google reviews

What people say about my work

Rafa Loza

Llevamos trabajando con Rafa más de dos años y no podemos estar más satisfechos con su trabajo. Es un grandísimo profesional, con un nivel de conocimiento muy alto en SEO, posicionamiento en buscadores, IA y, en general, en todo lo relacionado con la captación orgánica y la evolución de los buscadores. Durante estos años nos ha ayudado a mejorar notablemente nuestra web, tanto a nivel técnico como de posicionamiento, y a día de hoy lo consideramos prácticamente un miembro más del equipo. Lo que más destacaría de Rafa es la combinación de conocimientos técnicos, visión y lógica de negocio, capacidad para proponer soluciones e implicación real con el proyecto. No se limita simplemente a ejecutar tareas de SEO, sino que entiende el negocio, aporta criterio y se preocupa por los resultados. Después de muchos años trabajando con diferentes freelancers y profesionales del sector, puedo decir que Rafa está a un nivel claramente superior. Totalmente recomendable.

javier chiva luis

Rafa es un excelente profesional y una gran persona. Me encanta trabajar con el y escuchar sus opiniones, siempre está a la última de todo lo relacionado con el mundo del posicionamiento SEO. Un placer trabajar contigo Rafa.

Pepe Mansilla Barreiro

Rafa es un profesional SEO excepcional, con una gran visión estratégica, capacidad de análisis en intenciones de búsqueda e interpretación de datos en acciones claras. Trabajar con él desde el área de contenidos hacía que cada tarea tuviera excelentes resultados. Súper colaborativo y cercano, es un perfil que eleva el nivel de cualquier proyecto.

Frequently asked questions

What is GEO and how is it different from SEO?

GEO (Generative Engine Optimization) is the discipline of optimising your content so that AI engines such as ChatGPT, Perplexity, Gemini and Claude cite it when they generate answers. While SEO aims to rank your website in a list of Google results, GEO aims to get your brand into the answer the AI gives the user. They’re complementary: good SEO is the foundation GEO builds on, but GEO adds specific techniques for structure, data and citation authority that SEO alone doesn’t cover.

Does my business need GEO if I already do SEO?

Yes. Referral traffic from AI engines is growing exponentially. More and more people ask ChatGPT or Perplexity instead of (or as well as) Google. If you only do SEO, you’re invisible to a growing part of your audience. The ideal is to combine both strategies: SEO ranks you in traditional search engines and GEO gets you into AI answers. One doesn’t replace the other.

How long does it take to see results with GEO?

The first results usually show between 2 and 4 months in, although it depends on the state of your current content, the competition in your industry and how quickly changes are implemented. Unlike SEO, where rankings can hold for years, AI visibility is more dynamic: models change their sources often. That’s why GEO requires continuous monitoring and updates. The good news is that citation authority is cumulative: the sooner you start, the harder it is for your competitors to catch up.

What tools do you use to measure AI visibility?

I use a combination of specialised tools such as Ahrefs Brand Radar, plus manual queries to the main LLMs, AI traffic tracking in GA4, and monitoring of brand mentions in sources indexed by the models. I also analyse server logs to verify AI bot crawling. The goal is a complete view of your presence across the AI ecosystem.

Will GEO replace SEO?

No. GEO complements SEO. Traditional search engines still drive most organic traffic, and a site with a solid SEO foundation is more likely to be cited by AI models, since they often use traditional ranking signals as quality indicators. The best strategy in 2026 combines SEO, AEO (Answer Engine Optimization) and GEO as complementary layers.

How much does a GEO service cost?

Every project is different. The price depends on the current state of your content, your industry, your competitors and the scope of the strategy. I don’t work with fixed packages because every business needs a tailored approach. What I do guarantee is full transparency from day one: a clear quote, no surprises, and always a focus on measurable results. If GEO can’t help you, I’ll tell you.

Can I do GEO myself?

You can apply some basic good practices, such as structuring your content better, including verifiable data and not blocking AI crawlers. But a full GEO strategy requires specialist knowledge of how language models reason, competitive citation analysis and constant monitoring. Working with a specialist saves you time, avoids mistakes and speeds up results.