Service

SEO + GEO Audit

Is your website not ranking as it should, and you don’t know why? An SEO audit gives you the full diagnosis and the action plan to turn it around. I analyse your website in depth, compare it with your competitors and hand you a prioritised plan so that every decision has a real impact on your visibility and your sales.

It's for you if…

Your traffic has dropped or has been flat for months.

You’re migrating or redesigning your website and want to do it without losing rankings.

You don’t know why you’re not ranking even though you publish content.

You want to know how AI sees you as well as Google.

What's included

A complete review, without 80-page reports

Crawling and indexing

Errors, excluded pages, sitemaps, robots and architecture.

Performance

Core Web Vitals, speed and mobile experience.

On-page

Titles, headings, structured data and internal linking.

Content

Cannibalisation, thin content and keyword opportunities.

Links

Link profile, toxic links and the gap with your competitors.

AI visibility

How your brand appears in ChatGPT, Gemini, Perplexity and AI Overviews.

The service in detail

SEO analysis and audit

I review the foundation your whole SEO rests on: if search engines can’t crawl and index your website properly, no other effort will pay off.

My diagnosis includes:

✓Crawling and indexing: I check that Google can access and index your important pages, and I flag the ones that are blocked or duplicated.
✓Speed and Core Web Vitals: I measure loading performance and user experience on mobile and desktop.
✓Site architecture: I analyse the structure, internal linking and accessibility to make navigation and crawling easier.

Detailed report and action plan

✓Indexing errors: I identify non-indexed pages, duplicate content and canonicalisation issues.
✓Performance issues: I find the bottlenecks that slow your website down and hurt your rankings.
✓Security and configuration: I review HTTPS, redirects and essential technical settings.

Content and keyword analysis

I assess whether your content really answers what your audience is looking for and whether you’re making the most of keywords with business potential.

My process includes:

✓Content audit: I analyse the quality, relevance and optimisation of your current pages and flag outdated or cannibalised content.
✓Keyword research: I find terms with search volume and real opportunity for your business.
✓Search intent analysis: I check that each page matches the right user intent.

Keyword strategy

✓Content gaps: I identify topics and keywords your competitors rank for and you don’t.
✓On-page optimisation: I point out improvements to titles, meta descriptions, headings and structure.
✓Prioritising by impact: I rank actions by the effort they require and the return they offer.

On-page SEO optimisation

I optimise every aspect of your website to improve the user experience and make your content more relevant.

My services include:

✓Meta tag optimisation: improving titles and descriptions to increase visibility and CTR.
✓Quality content: creating and optimising content that meets your audience’s needs.
✓Site structure: improving navigation and internal structure so information is easy to reach.

Technical SEO

✓Loading speed: I optimise your site’s speed to improve the user experience and search rankings.
✓Indexability: I make sure all the important pages on your site are indexed correctly.
✓Security: I implement security measures such as HTTPS to protect your users and improve your rankings.

Link profile and authority

I analyse your backlink profile to understand your real authority compared with your competitors and spot risks that may be dragging your website down.

My analysis includes:

✓Link profile quality: I assess the authority and relevance of the domains linking to you.
✓Toxic link detection: I identify harmful links that may be hurting your rankings.
✓Competitor comparison: I measure your authority against your direct search rivals.

Link building strategy

✓Link opportunities: I find domains and sectors where you can earn quality links.
✓Harmful link management: I tell you which links are worth disavowing.
✓Authority roadmap: I define the actions to close the gap with your competitors.

Competitor analysis

I study your main search competitors to understand why they rank better and what you can do to overtake them.

This includes:

✓Organic visibility: I compare your traffic and keywords with your competitors’.
✓Winning strategies: I analyse which content and links are working for them.
✓Differentiating opportunities: I identify niches and terms where you can gain ground.

Visibility in search engines and AI

Presence in AI Overviews and LLMs: I check whether your brand appears in ChatGPT, Gemini, Perplexity and AI Overviews.

✓GEO opportunities: I work out how to start earning mentions and citations in AI search engines.
✓Competitive edge: I help you get ahead in a channel your competitors aren’t working on yet.

How we work

A fixed-scope project with a delivery date. You finish with a clear plan and a session to answer your questions.

Access

Search Console, Analytics and your website data.

Crawl and analysis

Technical, content and link review with professional tools.

Prioritised report

Issues ranked by impact and effort, with the fix for each one.

Handover session

I walk you and your team through the report.

Implementation

You can implement the plan with your own team or have me support you through it.

Results

Projects where I've applied this service

H10 Hotels

Travel · 1,000+ leads/month

Investment

How much does an SEO audit cost?

Depending on the size of your website

This is the minimum price. The final amount depends on the size and scope of the project, and I confirm it before we start.

from €1,000

✓Technical, on-page and link audit
✓Competitor analysis
✓AI visibility
✓Prioritised report
✓60-minute handover session

Google reviews

What people say about my work

Rafa Loza

Llevamos trabajando con Rafa más de dos años y no podemos estar más satisfechos con su trabajo. Es un grandísimo profesional, con un nivel de conocimiento muy alto en SEO, posicionamiento en buscadores, IA y, en general, en todo lo relacionado con la captación orgánica y la evolución de los buscadores. Durante estos años nos ha ayudado a mejorar notablemente nuestra web, tanto a nivel técnico como de posicionamiento, y a día de hoy lo consideramos prácticamente un miembro más del equipo. Lo que más destacaría de Rafa es la combinación de conocimientos técnicos, visión y lógica de negocio, capacidad para proponer soluciones e implicación real con el proyecto. No se limita simplemente a ejecutar tareas de SEO, sino que entiende el negocio, aporta criterio y se preocupa por los resultados. Después de muchos años trabajando con diferentes freelancers y profesionales del sector, puedo decir que Rafa está a un nivel claramente superior. Totalmente recomendable.

javier chiva luis

Rafa es un excelente profesional y una gran persona. Me encanta trabajar con el y escuchar sus opiniones, siempre está a la última de todo lo relacionado con el mundo del posicionamiento SEO. Un placer trabajar contigo Rafa.

Pepe Mansilla Barreiro

Rafa es un profesional SEO excepcional, con una gran visión estratégica, capacidad de análisis en intenciones de búsqueda e interpretación de datos en acciones claras. Trabajar con él desde el área de contenidos hacía que cada tarea tuviera excelentes resultados. Súper colaborativo y cercano, es un perfil que eleva el nivel de cualquier proyecto.

Frequently asked questions

What exactly does an SEO audit include?

A full SEO audit covers three main areas: the technical side (crawling, indexing, speed and site architecture), content (quality, keywords and search intent) and the link profile (authority and toxic links). I also include a competitor analysis and a final report with a prioritised action plan, so you know not just what’s wrong but what to do first.

How long does it take?

It depends on the size and complexity of your website, but an audit is usually ready within 1 to 3 weeks. Small websites with few pages are quicker; ecommerce stores or sites with thousands of URLs need a deeper analysis. In our first meeting I’ll give you a specific timeline for your case.

Will the audit alone improve my rankings?

The audit is the diagnosis, not the implementation. On its own it tells you exactly what to fix and in what order, but results come when the recommendations are applied. I can hand over the plan for your team to execute, or support you through the implementation if you prefer.

Do I need technical knowledge to understand the report?

No. I deliver the report in plain language, without unnecessary jargon, and we go through it together in a review meeting. The idea is that anyone in the business understands what the problems are, why they matter and what impact fixing them will have.

Does the audit also look at my visibility in AI (ChatGPT, Gemini, Perplexity)?

Yes. As well as traditional SEO, I check whether your brand appears in AI search engines and Google’s AI Overviews, a channel most competitors aren’t working on yet. That way we spot opportunities to start earning mentions and citations where your customers are already searching.

What do you need from me?

Access to Search Console and Analytics, and a kick-off call to understand your goals.

Other services

SEO Growth Partner

A strategic partner focused on getting the most out of every euro you invest in SEO and online growth.

SEO Consultant

Month-by-month support to define and execute your SEO strategy, with one goal: selling more.

GEO Consultant

The layer I add to my SEO services so that ChatGPT, Gemini and Perplexity recommend your brand.

1:1 Mentoring

I teach and guide you to improve your business’s rankings in search engines.

Shall we get started?