Service

SEO Consultant in Valencia

Need more visibility in search engines and more sales for your business? I’m Rafa Villaplana, an SEO consultant in Valencia (Spain) with over 15 years of experience helping companies grow their sales through strategic SEO.
Consultor SEO · Rafa Villaplana

It's for you if…

You have a team or provider doing the work, but no clear SEO strategy.
You’re migrating or redesigning your website and don’t want to lose rankings.
You compete in local search and want to show up on the map and in the top results.
Your content isn’t ranking or your pages compete with each other.

What's included

What do I do as an SEO consultant?

Technical audit

Crawling, indexing, architecture, speed and structured data.

Keyword research

Searches with buying intent and opportunities against your competitors.

On-page and content

Optimising key pages, an editorial calendar and fixing keyword cannibalisation.

Local SEO

Google Business Profile, citations and location landing pages.

Authority

A links and mentions plan based on the gap with your competitors.

AI readiness

Citable content and a clear brand entity to show up in ChatGPT and AI Overviews.

The service in detail

01

SEO analysis and audit

The first step is understanding where your project really stands. I run a full SEO audit to identify every improvement that can turn into more traffic and more sales.
My diagnosis includes:
  • ✓Technical audit: reviewing your site structure, loading speed, accessibility and indexing in search engines.
  • ✓Content analysis: assessing the quality, relevance and optimisation of your existing content.
  • ✓Link profile: examining your backlink profile to spot potential issues and opportunities.

Detailed report and action plan

  • ✓Critical issues: I highlight the problems that need immediate attention.
  • ✓Strategic recommendations: I suggest specific technical, content and link improvements.
  • ✓Resource planning: I help you plan the resources needed to implement the improvements.

02

Keyword research

As an SEO expert in Valencia, I use advanced methods to find the keywords that can actually bring you business.
My process includes:
  • ✓Spotting opportunities: I find keywords with high search volume and low competition.
  • ✓Competitor analysis: I study your competitors’ keyword strategies to identify opportunities and threats.
  • ✓Audience segmentation: I identify specific keywords for different segments of your audience.

Keyword strategy

Choosing primary and secondary keywords: I pick the most relevant keywords for each page on your site.
  • ✓Content optimisation: I help you create and optimise content that attracts high-quality traffic.
  • ✓Monitoring and adjustment: I track your keywords’ performance and adjust the strategy as needed.

03

On-page SEO optimisation

I optimise every aspect of your website to improve the user experience and make your content more relevant.
My services include:
  • ✓Meta tag optimisation: improving titles and descriptions to increase visibility and CTR.
  • ✓Quality content: creating and optimising content that meets your audience’s needs.
  • ✓Site structure: improving navigation and internal structure so information is easy to reach.

Technical SEO

  • ✓Loading speed: I optimise your site’s speed to improve the user experience and search rankings.
  • ✓Indexability: I make sure all the important pages on your site are indexed correctly.
  • ✓Security: I implement security measures such as HTTPS to protect your users and improve your rankings.

04

Link building strategy

I build a link building strategy aimed at increasing your website’s authority and outranking your competitors.
My services include:
  • ✓Earning natural links: I create engaging content that attracts links naturally.
  • ✓Collaborations and partnerships: I build relationships with other relevant websites to earn quality links.
  • ✓Toxic link management: I identify and remove harmful links that could hurt your rankings.

Content marketing

  • ✓Original content: I create articles, blog posts, infographics and other content that adds value for your users.
  • ✓SEO optimisation: I make sure every piece of content is optimised for the relevant keywords.
  • ✓Distribution and promotion: I promote your content across different channels to maximise its reach.

05

Monitoring and reporting

I keep constant track of your website’s performance to make sure our strategy is working.
This includes:
  • ✓Traffic analysis: I monitor traffic sources and user behaviour on your site.
  • ✓Keyword performance: I track the rankings of your primary and secondary keywords.
  • ✓Conversion tracking: I measure the impact of my strategies on your business goals.

Detailed reports and review meetings

  • ✓Results summary: I present a clear summary of the results achieved.
  • ✓In-depth analysis: I provide a detailed analysis of every aspect of your site’s performance.
  • ✓Future recommendations: I suggest next steps to keep improving your SEO.

How we work

My SEO consulting is ongoing, month-by-month support in which I take on your project’s search strategy from start to finish. I can handle the whole strategy or reinforce the team you already have with expert judgement where it’s needed most.

1.

Kick-off call

Goals, current situation and project scope.

2.

Analysis

Technical, content, link and competitor audit.

3.

Strategy

A plan prioritised by business impact and effort.

4.

Ongoing support

Sessions with your team to execute and answer questions.

5.

Review

Measuring results and adjusting the plan.

Results

Projects where I've applied this service

Telecoms · 4,000+ leads/month
Finance · 200+ leads/month
Travel · 1,000+ leads/month

Investment

How much does an SEO consultant cost?

This is the minimum price. The final amount depends on the size and scope of the project, and I confirm it before we start.

from €750 / month

  • ✓Initial SEO audit
  • ✓Prioritised strategy
  • ✓1 follow-up session per month
  • ✓Email support
  • ✓Results report

Google reviews

What people say about my work

Publicado en Google Google
Rafa Loza profile picture
Rafa Loza
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifica que la fuente original de la reseña sea Google.
Llevamos trabajando con Rafa más de dos años y no podemos estar más satisfechos con su trabajo. Es un grandísimo profesional, con un nivel de conocimiento muy alto en SEO, posicionamiento en buscadores, IA y, en general, en todo lo relacionado con la captación orgánica y la evolución de los buscadores. Durante estos años nos ha ayudado a mejorar notablemente nuestra web, tanto a nivel técnico como de posicionamiento, y a día de hoy lo consideramos prácticamente un miembro más del equipo. Lo que más destacaría de Rafa es la combinación de conocimientos técnicos, visión y lógica de negocio, capacidad para proponer soluciones e implicación real con el proyecto. No se limita simplemente a ejecutar tareas de SEO, sino que entiende el negocio, aporta criterio y se preocupa por los resultados. Después de muchos años trabajando con diferentes freelancers y profesionales del sector, puedo decir que Rafa está a un nivel claramente superior. Totalmente recomendable.
Publicado en Google Google
javier chiva luis profile picture
javier chiva luis
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifica que la fuente original de la reseña sea Google.
Rafa es un excelente profesional y una gran persona. Me encanta trabajar con el y escuchar sus opiniones, siempre está a la última de todo lo relacionado con el mundo del posicionamiento SEO. Un placer trabajar contigo Rafa.
Publicado en Google Google
Pepe Mansilla Barreiro profile picture
Pepe Mansilla Barreiro
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifica que la fuente original de la reseña sea Google.
Rafa es un profesional SEO excepcional, con una gran visión estratégica, capacidad de análisis en intenciones de búsqueda e interpretación de datos en acciones claras. Trabajar con él desde el área de contenidos hacía que cada tarea tuviera excelentes resultados. Súper colaborativo y cercano, es un perfil que eleva el nivel de cualquier proyecto.

Where I am

Your SEO consultant in Valencia

I work from San Antonio de Benagéber (Valencia, Spain) with companies across the Valencia region and, remotely, anywhere in the world. If you’re in Valencia, we can meet in person.
Address: Avenida Benagéber, s/n · 46184 San Antonio de Benagéber, Valencia, Spain
Phone: +34 963 93 03 70
Email: contacto@rafavillaplana.com

Frequently asked questions

What exactly does an SEO consultant do, and how can they help my business?

An SEO consultant analyses, optimises and grows your website’s organic visibility in Google so you attract more qualified visitors and win more customers without relying on paid ads. In my case, I don’t just optimise your search rankings: I design a tailored strategy based on your industry, your competitors and your real business goals. From the technical audit to content writing and user experience improvements, I take care of everything so that SEO actually works.

SEO is a medium- to long-term strategy. The first improvements can show between 2 and 4 months in, although it depends on many factors: the current state of your website, the competition in your niche, your domain authority and how quickly changes are implemented. A good SEO consultant will guide you step by step and set realistic milestones so you know exactly when and how results start to show, in traffic as well as in leads and sales.

Working with an SEO consultant has big advantages over a traditional agency: 100% direct contact, with no middlemen. A tailored strategy, not generic packages. A focus on results, not tasks. More agility, more involvement, more commitment. An SEO consultant like me becomes your business partner, not just another supplier. I understand your commercial goals and work as if your website were my own.

A good SEO consultant doesn’t just know the techniques; they know how to apply them with sound judgement. The difference lies in experience, in knowing how to prioritise, interpret data and make strategic decisions. I’ve spent 15 years helping companies such as Orange, Santalucía, Holaluz and H10 Hotels multiply their sales through SEO. I don’t run experiments: I apply what has already worked for real businesses.

This happens more often than you’d think. Many businesses come to me after losing time and money on unfocused strategies or broken promises. The first thing I do is a full audit to find out what went wrong, what can be reused and what needs fixing. From there, we define a new action plan that is realistic, measurable and focused on results.

You don’t need any prior knowledge. As your SEO consultant, I explain every step clearly and sensibly so you always stay in control. I also send you regular reports with key metrics, traffic trends, rankings and next steps. No empty jargon, just data that helps you make decisions.

Every project is different. The price depends on factors such as the current state of the website, the industry, the goals and the scope of the strategy. I don’t work with fixed packages because I don’t believe in generic formulas. What I do guarantee is full transparency: a clear quote from the start, no small print, and a focus on return on investment. If SEO can’t help you sell more, I’ll tell you. But if it can, I’ll go all in.

Other services

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SEO Growth Partner

A strategic partner focused on getting the most out of every euro you invest in SEO and online growth.
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SEO Audit

A complete check-up of your website to find what’s holding back your rankings and which opportunities you’re missing.
Consultor GEO · Rafa Villaplana

GEO Consultant

The layer I add to my SEO services so that ChatGPT, Gemini and Perplexity recommend your brand.
Mentoría SEO 1:1 · Rafa Villaplana

1:1 Mentoring

I teach and guide you to improve your business’s rankings in search engines.

Shall we get started?

Turn your visibility into sales

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